It’s Magic

We’ve created a new promo for UPC On Demand.

The promo needed to communicate the fact that UPC On Demand has great Fantasy movies to watch at any time and with the control and convenience that On Demand viewing offers.

Using the concept of a ‘Crystal Ball’ into which scenes from the movies would play, the intention is to show not only which great movies are available but also that the control of them is (quite literally) in the viewer’s hands. The Crystal Ball is a metaphor for the remote control that allows you to access the magic offering.